Toshiba TV announces the arrival of two new television series the new Pro Theatre U77 range and L37 range for the Australian Market

After the amazing reception received for Toshiba’s re entry in the television market late in 2016, Toshiba is introducing two new Pro Theatre television ranges into the market: the U77 LED LCD Ultra High Definition 4K Google Android Smart range plus the L37 LED LCD Full High Definition and High Definition Series.

The Toshiba Pro Theatre U77 range of televisions feature the Ultra High Definition CEVO 4K engine, which delivers the ultimate in picture quality. Encompassing the Colour Re-master Pro system, which restores the colour of the original image as it was intended. The Super Contrast Booster emphasises and maximises the depth of colour. Smart Noise Reduction, reduces TV picture noise through a 3D Noise filter and MPEG Noise Reduction. 10bit Mapping enables fine expression of images and smooth’s out the picture.

Toshiba’s U77 range employs Google’s market leading Android TV platform utlising the latest version available with Chromecast capabilities inbuilt, delivering a world of content, apps and games directly to your living room. The U77 range also has a Front Power Speaker, which maximizes your sound experience and provides a more dynamic and clear sound as well as utilising DTS TruSurround and Dolby Digital Plus to complete the audio experience.

Toshiba’s Active Motion and Resolution (AMR+) technology is integrated into the Pro Theatre Series allowing improved dynamic scenes while watching TV by reducing motion blur and providing the viewer a smoother image. Perfect to watch your favourite sports and fast action movie scenes.

The Toshiba Pro Theatre L37 range has a large range of features which include the high-performance CEVO engine, which reproduces a deeper image with greater detail and colour; Picture optimizer which supports the best image parameters, allowing your visual experience to reach new heights; Auto View, which provides the perfect light balance as well as USB playback and recording capabilities.

The following models will be available in the L37 range, 32L3750 (RRP $449) and the 40L3750 (RRP $599) on launch with others due later in the year. With the U77 range it will initially feature the 49U7750 (RRP $1,299), 55U7750 (RRP $1,699) and then the 65U7750 (RRP $TBC) in July with more also slated for introduction in coming months. Toshiba’s Pro Theatre televisions can be found exclusively at Harvey Norman, Domain and Joyce Mayne outlets across the country with other interested retail partners to be announced soon.

For further Information please contact:

Product Contact

Nigel Dent - General Manager: TV & Business Development, Powermove Distribution.


Phone: +61 438 098 382

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