55 inch UHD 4K Smart TV - 55U9850

Regular price $1,499.00

The brand new U98 Series has every smart feature you’ve been waiting for. Equipped with Android TV, Chromecast and Google Assistant built-in as well as Voice Search enabled. Enjoy thousands of apps, millions of YouTube videos and your favourite (and latest) movies and music all on your TV.

Your living room will soon become the centre of entertainment in your home. A powerful OS engine powers this TV to display and work in incredible speed and clarity. 3D graphics, online TV streaming, Bluetooth and wireless connectivity to speakers, gaming consoles and controllers, and the list goes on…

Freeview Plus is a television service providing a state-of-the-art EPG with seamless access to Catch Up TV* from free-to-air networks – all at the press of a button. Freeview Plus provides an unrivaled user experience and places free-to-air television at the forefront of innovation, featuring:

  • A 7 - day, easy to use EPG
  • All available Catch Up TV on the TV screen
  • Personalised recommendations through the Explore TV screen
  • Ability to browse by genre and search programs for the next 7 days
  • A Favourites function with reminders for live and Catch Up programs

*Freeview Plus uses HbbTV technology which combines broadcast and broadband. Internet connection is required. Data usage charges and conditions apply.


Freeview Plus Google Assistant
Dolby Audio Front Power Speaker
Chromecast Built-In Wide Colour Gamut
Local Dimming
DTS TruSurround  


Barcode (GTIN) 4895018223352
Categories LED LCD TVs
Model 55U9850
TV Type Ultra HD 4K Smart TVs
Screen Size (inches) 55
Screen Definition Ultra High Definition 4K
Screen Resolution 3840 x 2160
No. HDMI Ports 3
No. USB Ports 2
Connectivity Digital Audio Out (Optical), Ethernet, Bluetooth, Wi-Fi
Built-In Tuner DVB-T2
Power Consumption (kWh/yr) 268
Star Ratings 6 Stars
Product Width with stand (cm) 123.4
Product Depth with stand (cm) 22.4
Product Height with stand (cm) 76.8
Net Weight (kg) 15.1
Manufacturers Express Warranty (months) 12